Emma Coates Exits the Young Lionesses Position to Become Head Coach at NWSL's Bay FC
Embarking on a fresh professional challenge, the 34-year-old coach has resigned her post with the Young Lionesses national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.
A New Chapter
She takes over from Albertin Montoya, who was at the helm of the San Jose-based club during its first two seasons in the top-flight American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“I have thoroughly enjoyed my time with the FA,” stated Coates. “It has helped shape me both on and off the pitch. This feels like the right moment to test my abilities in a fresh challenge.”
Coaching Pedigree
Since taking charge in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the United States is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.
Kay Cossington, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Coates is an superb manager, but she also has a demonstrated history of elevating athletes to succeed on the biggest stages.”
“Her leadership qualities are exceptional of people and culture and has the football vision we were seeking,” the CEO stated.
Club Context
Bay FC had a mixed start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before slipping to a near-bottom placement in 2025.
Gavin Step, Gavin Step, bid farewell to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. They have played a pivotal part in bolstering the progression route between the young Lionesses and the first team.”
“Together, they have directly influenced the development of many promising talents who have earned call-ups to senior Lionesses,” Step concluded.
Player Progression
After succeeding Mo Marley in 2023, Coates presided over the promotion of multiple players to the Lionesses squad, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff has begun, with the aim to continue the growth of the youth national team in the seasons ahead.
